For those kids who aren't quite old enough to play many games and for those parents who are sick of Candyland and Chutes and Ladders, this is the game for you! Zingo! I would say a good age is 3-5 years. Older than 5 and I think kids get a little bored.
There are two sides to each card. One side is a bit easier and goes a little faster because there are more of those tiles in the deck. Each tile has a picture and the word, so it I'll also give it a thumbs up for association. It's actually a pretty fun game even for adults... as long as you are playing it with your kids, that is! My youngest went through a stage of wanting to play this about 10 times per day. Then it got a little old, but a few times per day isn't bad!