Wednesday, November 08, 2006

Can a T-Shirt Change the World?


This year give friends, family members, and yourself something from the RED TM collection at the Gap. Why? Gap is contributing half the profits from the sales of (Product) RED directly to The Global Fund which helps women and children affected by HIV/AIDS in Africa. So while you buy a little something for yourself or some people on your holiday list, you can also feel like you are helping out a wonderful cause. Now that's what I call smart shopping!

Gap is also manufacturing some of their products right in Africa.
"A woman working in a Lesotho garment factory that produces Gap products becomes part of a cycle of hope. She works for an employer that offers her services and support and access to HIV testing and treatment. And she's making a product that's being sold around the world, the profits from which will be invested back into her country." --Dr. Feachem
Although the products are a little more expensive than Gap's regular prices, just remember you are giving to an important organization. If nothing else, check out the website and learn a little more about the product and it's initiatives. Gap says this is not just a project. This is a new brand within Gap that is going to stick around.

So, can a T-shirt change the world?
Don Cheadle (awesome actor) says, "This one can."